Season Presented by Kaiser Permanente
The Lake Erie Monsters announced today that their 2007-08 season will be presented by Kaiser Permanente, the Official Medical Insurance of the Lake Erie Monsters. The multi-season presenting partnership is one of only a few in all of professional sports.*
“It has been a thrilling process to kick-start this exclusive relationship with a nationally recognized company. The season presenter is a very special partner relationship that will certainly grow stronger with time. In talks with Kaiser Permanente, we came to the conclusion that we share many of the same goals within the business world. Kaiser Permanente has significant influence within the national and local medical industry and the Lake Erie Monsters plan to have the same influence in the American Hockey League (AHL). We feel that this partnership is integral to the success of hockey in Northeast Ohio,” said Kerry Bubolz, Lake Erie Monsters President and Cavaliers Executive Vice President of Corporate Sales and Broadcasting.
Kaiser Permanente is recognized as a leader in health insurance and health care, offering individuals and families comprehensive health care and health insurance plans with many options. Kaiser Permanente promotes the importance of people proactively taking care of their health, allowing them to ‘thrive’ in their lives.
The partnership will be integrated into virtually every dimension of the Monsters, including the Monsters marketing campaigns and promotional materials, advertising in Monsters broadcasts on radio and TV, in-arena signage, on the official team website – LakeErieMonsters.com, hospitality packages including game tickets, team promotions, Kaiser Permanente location promotions, player appearances and more.
“We are proud to be the presenting partner of the Monsters, the newest and most electrifying team in the American Hockey League,” said Patricia D. Kennedy-Scott, President, Kaiser Foundation Health Plan of Ohio. “The Monsters have a great sense of enthusiasm coming into their inaugural season. The intensity that they show on the ice reflects the commitment that the Kaiser Permanente team exhibits every day as they provide care to our members.”
* The nature of this agreement is similar to the relationship the Cleveland Cavaliers have with their season presenting partner, Cub Cadet Premium Lawn Equipment.